Class of '24 (2024) cohorting programme
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THE PROBLEM:

• An established cohorting programme (Class of '22, '23, etc.) existed that invited students to join together to study, revise, and prepare for their exams

  • Past iterations of the cohorting programme was made up of emails, PDFs, and CTAs directing to web page resources

  • Past cohorting content performance was difficult to track, students were receiving too many emails and opting out, which made our audience size smaller

  • Registration rates were dwindling, content performance was lagging

 

​THE GOAL:

• To increase registration rates, exam passes and future exam bookings

• Increased engagement rates and performance for value-add content and resources 

• Clear information architecture and improved UX to enable students to navigate content easily

THE PROCESS:

• I pitched the concept of re-designing Class of '24 as landing pages, got buy-in from key stakeholders, and built the content lifespan to incorporate data-tracking and optimisation opportunities

• In partnership with SMEs, web ops, and content team, I restructured existing program content into weekly themes and mapped hero content into information architecture 

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THE OUTCOME:

• Registrations for Class of '24 were 50% higher than Class of '23

• Exam bookings and exam passes increased by 30%

• Content engagement rates soared and established new benchmarks for Class of '25

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