The Little Book of Secrets (2023)
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THE PROBLEM:

• A plethora of high-value content existed. Engagement rates were low, and sentiment reports indicated the key audience (students) did not know what resources were available to them 

• High-value content was static, not dynamic which likely contributed to poor sentiment reporting   

• Audience pain points to address: lack of time in the lead-up to exams, often already feeling stressed and overwhelmed

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THE GOAL:

• To repurpose existing content with dynamic design tailored to the audience's pain points

• Success was determined by; 

  • Improved content engagement rates and sentiment reporting as well as increased positive feedback from students in online community groups

  • Increased revenue (exam bookings) and membership progression (exam pass rates)

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THE PROCESS:

• In tight timeframes, I was responsible for project management of this content and ensuring it moved forward. Key milestones included:

  • Liaising with SMEs to match value-add content with audience pain points

  • Collaborating with designers to establish the content outline, design, and user experience

  • Establishing KPIs and identifying touchpoints for data analysis and performance evaluation

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THE OUTCOME:

• The Little Book of Secrets increased page view averages by 120% in Q3 and Q4 of 2023 

• Exam booking rates increased by 20%

• In 2024, The Little Book of Secrets was named PQ Magazine Study Resource of the Year ​