Sprout

In 2020 I had a content problem. I was creating a lot of content that was related but had no central repository to house it all. I wrote newsletters, I designed and taught workshops, I hosted creative events, and I was copywriting for clients -- a lot.

The solution: to create my own brand by weaving a narrative through my freelance projects to be cohesive and on brand.

The result: Sprout was born; learning and reading for grown ups.

I turned my workshops into always-on content. I used learning materials as lead gen magnets to grow my audience. I scaled my newsletter and used Substack as the platform from which to scaffold branded content and offerings.

Audiences learnt about the brand here
New subscribers started their journey here
Engaged audience members were nurtured here

The impact: creating an information architecture scaffolding around my efforts gave me the freedom to scale my efforts, grow my audience, and create less content with greater purpose and returns.

In 2022, I closed the brand to focus on content strategy full time in a global organisation to upskill and hone my craft.